Rhetorik's on-line application is very intuitive, but for me, it’s really all about the data and NetFinder is an excellent data source. The NetFinder database provides quick access to vendor information to aid our marketing and sales activity. The data on NetFinder is of the highest quality - I've found it to be 99% accurate, which has helped Com-Com build up a healthy pipeline of business opportunities for our sales team to follow up on and close.
Utilising the NetFinder data is core to our marketing strategy and tactical activities. From building a marketing strategy to campaign delivery, at every level Rhetorik’s ICT database adds real value. When the marketing campaigns are running it creates a productive and efficient telemarketing environment since the information is clean and accurate. Consequently no time is wasted on cleansing and populating new contact information so purely focused on identifying opportunities for the sales team. Sales connect with the most relevant end user contacts and knowing what technical infrastructure they have helps us to engage in an informed and consultative manner.
The data provided by Rhetorik is, without a doubt, the best that I have come across in all my years in marketing. The quality and accuracy is fantastic. On top of this, the amount of intelligence – usable intelligence – that we are able to gather on clients and prospects alike is second to none. An absolutely invaluable resource, I’d highly recommend this service.
8x8 have in the past utilised various sources for Data, mostly adhoc…..when we decided to concentrate more on Vertical Market we needed a data source that gave use quality leads and detailed information. Rhetorik was recommended by one of our third parties. So the difference was quality of data and not so much quantity meaning we could develop messages more easily.
Historically we have run a number of different data sources purchased in blocks through one TM system, with a number of staff dedicated to lead generation. We found over time that lead generation became increasingly a data cleansing exercise. Through Rhetorik we have been able to focus on what we do best, marketing and selling without the headache of having to qualify the accuracy of the data. It is a considerable investment but one that shows clear returns when analysed against hidden data cleansing costs.
The Rhetorik Account Management and Customer Services team are extremely helpful and efficient, turning round requests very quickly. The data profiles we use are of high quality with up to date customer information which helps us achieve results with any campaigns we are running ourselves or with our business partners.
Simply put: purchasing the Rhetorik database Solution was one of the best business decisions I've ever made. The return on investment has been huge. Through the online tool we've been able to create a significant amount of pipeline in a short amount of time. And even better, we've closed over a dozen good sized deals! A truly great vendor.
Any professional business person knows that there is a direct correlation between quality business intelligence and success. But quality business intelligence is also only as good as it’s last update! The Rhetorik solution combines a wealth of intelligence which goes very deep into detail, with regular updates to the data and amazing support. From a marketing and commercial point of view this is invaluable and has helped us not only generate and identify business opportunities, but also with account planning and relationship building in areas we were previously unaware of or unable to exploit.
Rhetorik’s NetFinder database continues to drive our sales and marketing campaigns, providing decision making contacts and ICT intelligence of the highest order. One of the requirements that we were looking for in a data provider was to be able to integrate the database into our Microsoft Dynamics CRM system. Rhetorik’s Technical Account Management team worked alongside DCG to make this happen. A great team to work with and a much valued vendor.